Reception Transformation for Smailes Goldie – Architectural Wrap & Bespoke Illuminated Branding

ARM Signs recently completed a full reception refresh for Smailes Goldie, transforming a tired, dated front-of-house space into a clean, contemporary welcome area — all delivered with minimal disruption to their day-to-day business operations.

Modernisation Without Replacement

Rather than removing the existing desk, we used high-quality architectural wrapping films to achieve a complete visual upgrade. This approach allowed us to:

• Avoid costly replacement furniture

• Eliminate downtime and disruption

• Deliver a flawless, modern finish quickly

• Reduce waste compared with traditional refurbishment

The finished desk features a crisp combination of Alpine White and Grey Ash architectural finishes, creating a professional, understated aesthetic that complements the wider office environment.

Bespoke Illuminated Branding Feature

To elevate the reception further, we designed and fabricated a custom illuminated logo feature:

• Precision-cut layered construction

• Halo LED illumination for depth and presence

• Integrated seamlessly into the desk frontage

• Designed to reflect brand identity while enhancing visibility

This centrepiece provides a strong visual focal point while reinforcing brand recognition from the moment visitors arrive.

Added Durability & Finishing Touches

To ensure longevity in this high-traffic area, we also installed:

• Brushed stainless kick plates

• Protective corner detailing

• Durable commercial-grade finishes

These elements help maintain the desk’s appearance while protecting against everyday wear.

Why Businesses Choose Architectural Wrapping

Architectural films are increasingly popular across UK offices because they offer:

• Fast installation

• Minimal mess or downtime

• Significant cost savings vs replacement

• Sustainable refurbishment option

• Wide range of textures and finishes

It’s an ideal solution for receptions, offices, hospitality spaces, retail environments, and commercial interiors.

Refresh Your Workspace with ARM Signs

If your reception, office furniture, or interior branding needs a refresh without the cost or disruption of replacement, ARM Signs can help.

We provide:

• Architectural interior wrapping

• Bespoke illuminated signage

• Reception branding solutions

• Commercial interior transformations

Serving Hull, Beverley and the East Riding of Yorkshire.

Get in touch to discuss your project:

info@armsigns.co.uk
www.armsigns.co.uk